About the client:
Mayavan is a community of globally diverse families bound by their devotion to Krishna and seeking to relax and recharge in uncompromising style and luxury. Set in pristine surroundings on the banks of the Yamuna, Mayavan brings us the essence of Vrindavan with unmatched sophistication.
The promoters of Mayavan are Adventz Group, Infinity Group, Urban Infra Nirman Group, combined together with outstanding corporate & real estate track record and reputation. It’s created with the purpose of delivering divine Lifestyle on the banks of the Yamuna.
Challenge:
Mayavan being a weekend home or weekend getaway, has three segments of appeal:
- Delhi NCR, Agra and nearby city dwellers who want a holiday home – Mayavan is approx 1-1/2 hour away from the hustle and bustle of the city.
- It offers the essence of Vrindavan with unmatched sophistication.
- The target client base for Mayavan is spread all across the world.
Execution:
We had to create a complimentary positioning of Mayavan, vis-a-vis Krishna Bhumi rather than a competitor positioning through strong brand building strategy and proper potential buyer engagement channels. An integrated digital marketing approach was adopted in order to create awareness and engagement amongst the target audience to have high brand recall factor. A plan of action was drafted and followed. Some of the things included in the plan are as follows:
- A compelling write up was developed to showcase Vrindavan as a lucrative and divine location to invest in, to targeted potential buyers.
- Engaging creative and content posting materials were made and posted on social media within period to create awareness and generate enquires.
- Drip mails were created so that the potential customers would constantly receive information about the project.
- Articles and blogs are actively posted to engage Krishna followers.
- A responsive website was design and developed that would appeal to the visitors and it is maintained and updated regularly.
- Implemented SEO on-page and off-page strategies to bring a favorable webpage ranking in Google Search.
Results:
- Successfully reached out to 25 lacs potential buyers and targeted them through various campaigns over Facebook, to spread awareness and build online presence in digital space.
- Facebook campaigns generated 56 Lacs Impressions and 2747 leads.
- Generated 46 lacs impressions through Google Ad campaigns and generated 692 leads.